Communication concept for the fashion students experimental collections at Beckmans College of Design including print, digital media and film.
The concept Sneak Peek emerged from exploring the industry and the theme is chosen since this is the very first moment the fashion students expose ideas and experiments to the industry. With fold-out sheets in the catalogue and names partially visible we emphasize the fashion students work and create a sense that the industry successively unveils and discover their work.
The fashionshow was showed as a live fashionfilm projection (from roof to floor) with seated audience instead of an ordinary runway show.
In collaboration with Linnea Mesko, Elin Klefbom, Madelene Lindberg and Kristofer Gullard Lindgren